EMV and MIV
As SEVENTEEN gains more global recognition and brand partnerships, our social media activity plays a major role in strengthening their influence. Two important terms you’ll often hear in this context are EMV (Earned Media Value) and MIV (Media Impact Value) — and yes, fans can directly help boost these.
How we interact on SNS can shape their future opportunities. This guide will help you support SEVENTEEN properly during brand activities and campaigns — through meaningful likes, comments, and shares that count.
What Are EMV and MIV — and Why Do They Matter?
✔️ EMV (Earned Media Value) measures how much attention and engagement an artist can generate without paid advertising.
✔️ MIV (Media Impact Value) estimates how much value a brand gains from an artist's presence — based on social media reach, interactions, and the quality of posts.
💎 A high EMV or MIV means SEVENTEEN is being seen as influential, profitable, and valuable — increasing their chances for more luxury campaigns, fashion invites, and brand deals.