S.COUPS (에스쿱스) Choi Seungcheol (최승철)
“I want to be someone who can give strength to others.”
Quick Profile
📅 Birthdate: August 8, 1995
♌ Zodiac Sign: Leo
🧠 MBTI: INFP
🎤 Role in SEVENTEEN: Leader, Rapper
🎤 Sub-Unit: Hip-hop Unit (Leader)
🍒 Emoji: Cherry
🐰 MiniTEEN Character:
CHOITCHERRY — a strong yet shy rabbit with a cherry-shaped tail.
Official Socials
Official Brand Ambassadorships
BOSS (2025 – Global Brand Ambassador)
S.COUPS was appointed as the global ambassador for BOSS in April 2025. He made a notable appearance at the 2025 Met Gala, wearing a custom hanbok-inspired suit by BOSS, blending traditional Korean elements with modern fashion.NARS Cosmetics Korea (2024 – Brand Ambassador)
In August 2024, S.COUPS, alongside Hoshi, was unveiled as a brand ambassador for NARS Cosmetics Korea, bringing their charisma to the brand's campaigns.Chitato (2024 – Brand Ambassador, with Wonwoo & Vernon)
As part of a fun, youth-driven campaign in Indonesia, S.COUPS helped represent this popular snack brand.Indomilk (2024 – Brand Ambassador, with Wonwoo & Vernon)
Representing Indomilk’s “Authentic Korean Flavor” line, he brought charm and familiarity to the brand’s Southeast Asian reach.
ABOUT SCOUPS
S.COUPS is the leader and foundation of SEVENTEEN — calm, thoughtful, and fiercely protective of the team. As the first member confirmed in the group, he trained for over six years before debut and has since become a steady source of strength for both SEVENTEEN and Carats. On stage, he’s charismatic and powerful; off stage, he’s gentle, sincere, and emotionally grounded. Known for leading with quiet confidence, S.COUPS is someone who puts the team before himself, earning him deep respect from fans and members alike.