MINGYU (민규)
Kim Mingyu (김민규)
"I want to be everyone’s strength.”
Quick Profile
📅 Birthdate: April 6, 1997
♈ Zodiac Sign: Aries
🧠 MBTI: ENFJ
🎤 Role in SEVENTEEN: Lead Rapper, Visual
🎤 Sub-Unit: Hip Hop Unit
🐶 Emoji: Dog
🥔 MiniTEEN Character:
KIMJA — a soft, round potato who gets flustered easily but always gives his best, just like Mingyu.
Official Socials
Official Brand Ambassadorships
Dior (2024–Present)
In July 2024, Mingyu was appointed as the global ambassador for French luxury fashion house Dior, succeeding ASTRO's Cha Eun Woo.
L'Occitane (2024–Present)
Mingyu became the first-ever brand ambassador for French beauty brand L'Occitane in Asia, announced in May 2024.
UNOVE (2024–Present)
In May 2024, Mingyu was announced as the global model for South Korean haircare brand UNOVE.
Bvlgari (2024–Present)
In March 2024, Mingyu was selected as the local ambassador for Italian luxury brand Bvlgari.
Calvin Klein (2024–Present)
Mingyu starred in Calvin Klein's Fall 2024 campaign, showcasing his unique style and charisma.
Snickers Asia (2025–Present)
In January 2025, Mingyu was appointed as the brand ambassador for Snickers in Asia.
Allo Bank (2024–Present)
In October 2024, Mingyu, alongside fellow SEVENTEEN member Wonwoo, was appointed as a brand ambassador for Indonesian digital bank Allo Bank. They were introduced during the "Allo Friends Day" event and featured in the #PasBuatKamu campaign, aiming to inspire the younger generation towards smarter financial management.
Bulgari (2024 – Korea Ambassador)
In 2024, Mingyu was appointed as Bulgari's Korea Ambassador, representing the brand's luxury image.
Innisfree (2024 – Brand Ambassador)
In 2024, Mingyu was featured in campaigns for Innisfree, aligning with the brand's natural image.
ABOUT MINGYU
MINGYU is SEVENTEEN’s lead rapper and official visual, admired not just for his looks but also for his warmth, humour, and hardworking nature. Whether he’s lighting up the stage or quietly helping behind the scenes, Mingyu consistently shows up for his team and fans. His MiniTEEN character, KIMJA, is a shy little potato who tries hard — a sweet reflection of Mingyu’s soft and sometimes clumsy charm. Loved for both his duality and sincerity, Mingyu continues to leave a strong impression wherever he goes.